Curator Brands Souls are brands and people I call "Mood Changers" They look to create environments and spaces that create memories and experiences.

These Brands are motivated by the experience they create for others. People are normally drawn to them and normally have a group of people around them. They are concerned about optics and how things look. They are all about others' experiences which they curate.

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Curator Brand Archetypes Include:

The Jester

The Citizen

The Lover